ROCHE

HAEMATOLOGY CONFERENCE

Emirates Haematology Conference is one of the leading conferences in the region and Roche took part to showcase it's breakthrough medications helping patients and practitionars worldwide.  One of the main features of this year's booth was an "85 interactive screens that allowed visitors to go through the treatments available for their patients.  The application was designed and developed by CRINEL to allow for a high-level of engagement and the dismination of information creatively.