When launching a new brand packaging most clients go with a safe approach.  Not PepsiCo.  We went all out using the new can design to break windows across the country at various retailers helping re-launch an iconic brand with a new look.  

 

One of the key differentiators in using the can is having half the can on the outside to allow for customers to come close and personal and to have some serious brand engagment.  Oh, don't worry we didn't actually break the glass but we made sure we made it look as realistic as possible.