Arab Health is the second largest healthcare exhibition and congress in the world and the largest in the Middle East. It offers important opportunities to build relationships within the healthcare industry, to showcase progress and achievement in the sector, and to explore new opportunities with stakeholders in the healthcare field.

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Roche Diagnostics participated and showcased the ‘Interactive Call Centre’, an engaging centre that aims to provide healthcare professional with continuous training by experts in the field.

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As the only in-vitro diagnostics company to offer such a comprehensive learning program, the fully interactive RDME Academy website has attracted the attention of the diagnostics community in the Middle East. With continuous education being an absolute requirement when it comes to cutting edge solutions, specialists at Roche Diagnostics are leading the e-learning platform.

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Our design reflected the innovation and the way forward portraying the future Roche will bring to our region. Via the ‘Classroom of the Future’ we also got the opportunity to showcase our expertise in content creation, developing a 3D presentation that was used on an “80 touch screen and an interactive session that allowed participants to engage with the speaker via their own touch screens.