"Vodafone is doing what's right" is a campaign that communicates all compliance issue that employees should abide and be aware of. Our job was to create a campaign that will highlight these key issues.
Our role was writing the script and coming up with the concept for the video. To ensure Vodafone employees relate to what we are saying, we used the actual Vodafone premises in all our illustrations. We even ensured that all employees in the video were illustrated to reflect the local look and feel.
The campaign will be launched along with web banners and a blog. A phase 2 will include posters and movie cut-outs across the Vodafone premises to continue the conversation and to remind employees of what they saw in the video.